EDUCATION & RESOURCES

LEAVE THE LABELS AT THE SUPERMARKET

LEAVE THE LABELS AT THE SUPERMARKET

Labeling standards are confusing & it’s time that we as producers address them. In my own personal opinion, labels & definitions are not created by those on the frontlines of the industry. Instead, they are worked out at corporate headquarters with large scale suppliers sitting around a table with people bending words to fit their narrative & marketing strategies. Whether it’s eggs or livestock, there are so many terms that raise questions in my mind about if the definitions are to benefit the producer or the consumer. 

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