Labeling standards are confusing & it’s time that we as producers address them. In my own personal opinion, labels & definitions are not created by those on the frontlines of the industry. Instead, they are worked out at corporate headquarters with large scale suppliers sitting around a table with people bending words to fit their narrative & marketing strategies. Whether it’s eggs or livestock, there are so many terms that raise questions in my mind about if the definitions are to benefit the producer or the consumer.
Labeling standards are confusing & it’s time that we as producers address them. In my own personal opinion, labels & definitions are not created by those on the frontlines of the industry. Instead, they are worked out at corporate headquarters with large scale suppliers sitting around a table with people bending words to fit their narrative & marketing strategies. Whether it’s eggs or livestock, there are so many terms that raise questions in my mind about if the definitions are to benefit the producer or the consumer.